PUMA First Mile

PUMA se toma muy en serio su responsabilidad social corporativa y, por ese motivo, se ha asociado a una iniciativa única e ingeniosa llamada First Mile. First Mile® trabaja con comunidades de recolección de residuos en Taiwán, Haití y Honduras para crear empleos y generar un impacto social positivo. El hilo usado en esta colección está hecho de plástico posconsumo recogido en Taiwán. Cada botella se clasifica, se limpia, se tritura y se convierte en hilo para crear productos sostenibles con un propósito. Personas empoderadas y un planeta más limpio: la iniciativa First Mile nos abre el camino hacia un futuro mejor.

To underline the inspiration of First Mile, PUMA has teamed up with Nicole McLaughlin. The multidisciplinary designer transforms discarded miscellanea into objects with new, imaginative, and often unexpected utility. By doing so, she shows how a circular approach to design and manufacturing can help us reframe waste as an opportunity. 

Nicole hosted a workshop about different upcycling possibilities to design and craft your own unique water bottle. This way Nicole was hoping to encourage you to stay hydrated while taking care of the planet and yourself all at once.

So, let’s have fun! All you have to do is to grab an old water bottle and a mix of sneakers related items like leathers, laces, soles, etc. Then, create a design around the bottle with the different pieces you selected. You can also create a temporary design on the bottle, so it starts to come to life. After that, image how you will wear it by creating a strap (you can start fixing with the sewing machine if you have one, if not, a strong glue gun). Once you are sure your creation will be efficient, stick all the parts with a glue gun and use the sewing machine (if you have one) to create main seams. Now, start the finishing stage with scissors. Finally, enjoy your new water bottle holder!

We hope this kind of initiatives would make us more mindful of single-use plastics and lead us to act more responsibly.